Christmas is drawing near, and with it comes the perfect opportunity for educational institutions to connect with global audiences using social media platforms. But what’s the key to a successful festive social media campaign? Follow our tips below this holiday season!

Understand your audience

As we’ve stressed before, at the heart of all powerful campaigns comes a clear understanding of who you are trying to attract.  Find out your target international audience's demographics and cultural backgrounds first, then tailor your content to suit their diverse needs and festive traditions. Remember to not only target international students, but parents as well, as often they are the decision-makers in choosing tuition for their child.

Craft your message

Next, highlight the educational value and opportunities your institution offers, and weave in inclusive festive themes. Integrating elements that resonate universally, such as celebration, learning, and global unity, can make your message more appealing to various cultures. 

Use visual and interactive content

Utilise vibrant visuals and interactive elements like quizzes, polls, and festive contests in your social media posts. This creates engagement by encouraging audience participation, and often leads to wider sharing, which, in turn, generates more visibility for your business. 

Leverage various platforms

Don’t just post on one social media platform – adapt your campaign for different channels, like Instagram, Facebook, Twitter, and LinkedIn. Use storytelling to share experiences of international students and how education bridges cultural gaps, making your institution's global impact more tangible.

Measure your success

Finally, track how well your campaign is working with social media analytics. This kind of feedback is crucial for understanding audience engagement and being able to tweak future strategies for greater success.

Creating festive social media campaigns for your educational institution requires creativity, cultural awareness and strategic planning, with the goal being to inspire a global community of learners and educators. Let’s turn this Christmas season into a celebration of international education!

Written by Stephanie Clark